The SERRADENTRO project, developed by Vicentina – Associação para o Desenvolvimento do Sudoeste, was one of the first social projects in which we participated.
This project aims to intervene positively with the population of Monchique, Marmelete and Alferce, within the scope of the qualification of the active population, Family and parental intervention and promotion of active aging and support for the elderly population.
The challenge that was launched to us was then to create not only the branding and the entire visual identity of the project’s brand but also to execute its advertising materials and operational parts of the project, merchandising pieces, mupis, roll-ups, and an exhibition counter for fairs.